Home » Blog » Designing & Copywriting

Designing & Copywriting

By Andy | June 12th, 2008 | 8 Comments

It’s a funny thing being a designer. You either have copy to work with, use a load or Lorem Ipsum or try and get creative and write some example copy.

For two of my current clients I have been trying to do the latter. I’ve never been much for a scholar (as I’m sure my English teacher would attest) so it’s come as a great surprise to see clients (and their competitors) adopting my copywriting.

A great example was for Kindo. I have been coming up with a number of bugs to encourage people to add people to their tree. About three weeks after we put it live the main competing websites had some scarily similar bugs themselves: Genoom, Geni and Itsourtree. See the similarities here:

I guess it should be taken as a compliment really. If someone’s copying you it must mean that you’re doing something right, however simple and obvious the idea.

My other client is slightly different. I have been writing copy to fill out the designs I’ve been doing. They are now asking their copywriter to copy the ‘British’ style I’ve been writing in to be used across the whole site. It also looks like they’re going to inherit the tagline I came up with to go alongside their logo. It’s great to feel like I’m going to have created pretty much everything on the site through from design all the way through to copy style and tagline.

A real sense of achievement, saying that, when it gets panned I’ll be deleting this post